Problem

Dream Controller is a USA based company which deals in custom hydrodipped Xbox, Nintendo, PS gaming consoles and controllers. Dream Controller was facing a major problem with Google Ads where more than 50% of their products were disapproved for marketing by Google Merchant Center and their internal marketing team could not figure out why the products were getting disapproved. Due to this issue their sales dropped drastically and the brand was facing a big loss.

Solution

Our Google Ads Specialists took this issue as a challenge and checked each all the product listing, website and Google Shopping Feed to find out the root cause of the product listings getting disapproved. On detailed analysis our team was able to find the root cause of the problem and started to rectify the feed immediately. On refreshing the listings and optimising the google shopping feed, 100% products got approved Google which in turn pushed more products in the auctions and hence the business saw a spike in sales via Google Ads.

After the issue was resolved, the brand wanted to continue working with us to generate more sales via Google Ads. As soon as we took over the account, we started to work on Shopping ads in combination with brand keywords campaigns to get more traffic and sales for the brand. With the right bidding strategy and campaign structure we saw 500% increase in sales for Dream Controller with a ROAS of 450% and 300% ROAS being the break even ROAS.

Check the below stats for DC 👇