D2C kidswear brandClient name confidential
A kidswear brand grew revenue 161% in two months
ROAS up from 3.5× to 4.9× by moving beyond catalogue ads to high-converting static and UGC creatives.
India · clothing for ages 1–12
+161%
revenue in 2 months
- ROAS, up from 3.5×
- 4.9×
- ROAS, up from 3.5×
- in purchases from ₹32L ad spend
- ₹1.59 Cr
- in purchases from ₹32L ad spend
First two months with Oxbow
Results
+161%
revenue in 2 months
4.9×
ROAS, up from 3.5×
₹1.59 Cr
in purchases from ₹32L ad spend
4.98×
average purchase ROAS
Source: Oxbow credentials deck; Meta and Google Ads reporting. Client names are kept confidential under our agreements; on a call we can walk you through the live ad accounts.
The proof.
Screenshots from the ad and store dashboards for this account. Campaign names are hidden for confidentiality.
Swipe sideways to see the full report.
The challenge
The brand relied only on catalogue ads, which capped both ROAS and scale.
What we did
- 1
Created high-converting static and UGC ads, which improved ROAS and scale straight away.
- 2
Found the winning products and helped improve supply for them.
- 3
Scaled the right mix of products, creatives and audiences.
- 4
Ran full-funnel Meta and Google Ads with automations.
- 5
Optimised landing pages and A/B tested offers to raise order value.
The result
- +161% revenue in 2 months
- 4.9× ROAS, up from 3.5×
- ₹1.59 Cr in purchases from ₹32L ad spend
- 4.98× average purchase ROAS
