Premium saree and dress labelClient name confidential
A premium saree label grew revenue 200% at a 4.8× ROAS
Sarees and dresses with a ₹9,000 average order: revenue up 200% and acquisition cost down 50%, beating a 3.5× ROAS target.
India · ₹9,000 average order
+200%
revenue
- customer acquisition cost
- −50%
- customer acquisition cost
- ROAS, against a 3.5× target
- 4.8×
- ROAS, against a 3.5× target
Apr–Jun 2025 (before) vs Jul–Dec 2025 (after)
Results
+200%
revenue
−50%
customer acquisition cost
4.8×
ROAS, against a 3.5× target
₹9,000
average order value
Source: Oxbow credentials deck; Meta Ads reporting (average ROAS 2.12× before, 4.82× after). Client names are kept confidential under our agreements; on a call we can walk you through the live ad accounts.
The proof.
Screenshots from the ad and store dashboards for this account. Campaign names are hidden for confidentiality.
Swipe sideways to see the full report.
Swipe sideways to see the full report.
The challenge
High-value sarees need the right audience. Campaigns were overlapping and winning products weren't getting the budget.
What we did
- 1
Rebuilt the campaign structure to cut auction and audience overlap.
- 2
Found the winning products and helped improve supply for them.
- 3
Scaled the right mix of products, creatives and audiences.
- 4
Ran full-funnel Meta Ads with a sharper creative strategy.
The result
- +200% revenue
- −50% customer acquisition cost
- 4.8× ROAS, against a 3.5× target
- ₹9,000 average order value
