D2C sleepwear and loungewear labelClient name confidential
A sleepwear label went from ₹0 to ₹50L+ a month at 6× ROAS
A sleepwear brand built to ₹50 lakh or more in monthly revenue with a UGC-led creative strategy on Meta and Google.
India · built from launch
₹50L+
monthly revenue, from ₹0
- ROAS on Meta and Google
- 6×
- ROAS on Meta and Google
- purchase ROAS on the best campaign
- 10.9×
- purchase ROAS on the best campaign
Since launch with Oxbow
Results
₹50L+
monthly revenue, from ₹0
6×
ROAS on Meta and Google
10.9×
purchase ROAS on the best campaign
16.6M
impressions across 52 campaigns
Source: Oxbow credentials deck; Meta and Google Ads reporting. Client names are kept confidential under our agreements; on a call we can walk you through the live ad accounts.
The proof.
Screenshots from the ad and store dashboards for this account. Campaign names are hidden for confidentiality.
Swipe sideways to see the full report.
The challenge
The brand needed to build an audience and a revenue engine from scratch.
What we did
- 1
Built a UGC-led creative strategy to earn trust and relatability.
- 2
Ran influencer collaboration ads for social proof and reach.
- 3
Launched Performance Max campaigns on Google for each product category.
- 4
Ran brand and top-of-funnel awareness campaigns to build a strong funnel.
- 5
Improved the website's conversion rate.
The result
- ₹50L+ monthly revenue, from ₹0
- 6× ROAS on Meta and Google
- 10.9× purchase ROAS on the best campaign
- 16.6M impressions across 52 campaigns
