Smart safes and locks brandClient name confidential
A smart-safes brand grew Shopify revenue 200% at a 5× ROAS
Digital safes and smart door locks: revenue up 200% on the brand's Shopify store, at about 5× ROAS on more than ₹1 Cr of Meta spend.
India · high-value products
+200%
revenue on the Shopify store
- ROAS on Meta, ₹1 Cr+ spend
- 5×
- ROAS on Meta, ₹1 Cr+ spend
- ROAS on Google Ads
- 4.75×
- ROAS on Google Ads
Since Oxbow took over the account
Results
+200%
revenue on the Shopify store
5×
ROAS on Meta, ₹1 Cr+ spend
4.75×
ROAS on Google Ads
₹53L+
conversion value from Google Ads
Source: Oxbow credentials deck; Meta and Google Ads reporting. Client names are kept confidential under our agreements; on a call we can walk you through the live ad accounts.
The proof.
Screenshots from the ad and store dashboards for this account. Campaign names are hidden for confidentiality.
Swipe sideways to see the full report.
Swipe sideways to see the full report.
The challenge
Selling high-value safes and fingerprint locks online in India needs a different strategy from impulse fashion buys.
What we did
- 1
Ran video awareness campaigns to reach new shoppers.
- 2
Retargeted with feature-style and testimonial-style creatives.
- 3
Optimised landing pages and A/B tested offers to raise order value.
- 4
Targeted high-intent shoppers on Google Ads.
The result
- +200% revenue on the Shopify store
- 5× ROAS on Meta, ₹1 Cr+ spend
- 4.75× ROAS on Google Ads
- ₹53L+ conversion value from Google Ads
