Women's essentials brandClient name confidential
A women's essentials brand grew revenue three months in a row
Revenue grew 112% in the first month, 239% in the second and 155% in the third, at a 5.13× average ROAS.
India · intimate essentials
₹1.08 Cr
Shopify sales in 3 months
- average ROAS on Meta
- 5.13×
- average ROAS on Meta
- revenue growth in the best month
- +239%
- revenue growth in the best month
Feb–Apr 2025, compared with Nov 2024–Jan 2025
Results
₹1.08 Cr
Shopify sales in 3 months
5.13×
average ROAS on Meta
+239%
revenue growth in the best month
+112%
revenue growth in month 1
Source: Oxbow credentials deck; Shopify and Meta Ads reporting. Client names are kept confidential under our agreements; on a call we can walk you through the live ad accounts.
The proof.
Screenshots from the ad and store dashboards for this account. Campaign names are hidden for confidentiality.
Swipe sideways to see the full report.
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The challenge
The brand needed growth that kept compounding, not a one-off spike.
What we did
- 1
Rebuilt the campaign structure to cut auction and audience overlap.
- 2
Added retention marketing to upsell and cross-sell.
- 3
Tested creative heavily and scaled UGC content.
- 4
Kept optimising the landing pages.
- 5
Ran full-funnel Meta and Google Ads with automations.
The result
- ₹1.08 Cr Shopify sales in 3 months
- 5.13× average ROAS on Meta
- +239% revenue growth in the best month
- +112% revenue growth in month 1
