D2C women's footwear brandClient name confidential
A women's footwear brand grew sales 500% at a 5.9× ROAS
A women's footwear brand with a ₹3,500 average order went from low ROAS at scale to profitable growth across Meta and Google.
India · ₹3,500 average order
+500%
sales
- average ROAS across Meta and Google
- 5.9×
- average ROAS across Meta and Google
- improvement in ROAS
- +300%
- improvement in ROAS
Since Oxbow took over the account
Results
+500%
sales
5.9×
average ROAS across Meta and Google
+300%
improvement in ROAS
₹3,500
average order value
Source: Oxbow credentials deck; Meta and Google Ads reporting. Client names are kept confidential under our agreements; on a call we can walk you through the live ad accounts.
The proof.
Screenshots from the ad and store dashboards for this account. Campaign names are hidden for confidentiality.
Swipe sideways to see the full report.
The challenge
The brand's ROAS fell as spend grew, and sales had stalled.
What we did
- 1
Ran video awareness campaigns to reach new shoppers.
- 2
Used feature-led and testimonial-style retargeting creatives.
- 3
Tested new creatives constantly and moved budget to the winners.
- 4
Targeted high-intent shoppers on Google Ads.
The result
- +500% sales
- 5.9× average ROAS across Meta and Google
- +300% improvement in ROAS
- ₹3,500 average order value
