World Wide Transcripts
Client
World Wide Transcripts
Industry
Service
Website
enquiry.worldwidetranscripts.com
Problem
WWT is an Indian based company which help procure & deliver confidential documents from 800+ Universities globally to their clients. WWT was dependant on Google Ads to generate leads and the challenge they were facing was that the count and quality of the leads were too low( 10-15 leads per day). They wanted help growing the lead count and revenue by generating more leads and revenue.
Solution
After initial Google Ads account audit our team was able to find all the loop holes due to which the business was not getting desired results. We noticed that the campaign structures were not proper and hence data collection, analysis and filtering out the winning keywords became a very complicated process.
Our team started to build campaigns from scratch with a proper campaign SKAG (Single Keyword Ad Group) structure with the right bidding strategy. After 15 days we had enough data to start the optimisation process like adding negative keywords, testing different landing pages & optimisation techniques which brought down the cost of acquisition by 100%, lead count increased to 500% which in turn helped the business generate more revenue!
Growth Metrics For WWT
World Wide Transcripts saw 500% growth in lead count, 100% reduction in cost per acquisition & 500% growth in revenue.